New Language for the New World

Our pocket dictionary for stepping out of go-to-market speak: covenants over contracts, slack over hustle, and Support Menus over pitch decks.

Zine No. 02← All zines & dispatches

A wizard holds up a tall menu card a little nervously; one in a mushroom cap studies it, one in a crown kneels to offer a key, and one in a beret offers a small yellow chair.

We are leaving behind go-to-market speak and building a vocabulary rooted in agency and reciprocity.

Leaving Behind The quantitative old world Stepping Into The relational new world
Proving & Deserving Waiting for permissionClaiming & Owning Standing in your agency
Pitch Decks & Fake ROI Forcing art into corporate boxesThe Support Menu Clear asks that invite reciprocity
Contracts & Extraction Transactional debtCovenants & Tending Gift-led stewardship
Enclosed Funnels & Algorithms Platform captureThe Scene & The Salon High-velocity human transmission
Hustle & Burnout Scavenging for scrapsSlack & Escape Velocity Patron-backed room to play